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A WEI first!


WEI group holds up their cutting board with a Hokie Bird engraved in the center

Aug. 15, 2014 – The Wood Enterprise Institute (WEI) earned a record profit of $3,700 for its 2014 product, a maple and cherry laser-engraved cutting board. All 100 boards were sold 30 days before the end of the ordering period. WEI team members utilized a variety of marketing techniques — including local outlets such as the Blacksburg Farmer’s Market and the college awards banquet in addition to online orders — to sell their entire stock for the first time in the program’s history.

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